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CASE STUDIES: MULTILINGUAL MARKETING PRESENTATION

Background:

Coral Beach Hotel & Resort is the biggest 5 star hotel in Cyprus offering wide range of facilities to its clients.

Description:

Historically hotel’s promotional material such as video, brochures and fact sheets has been produced in five different languages to cover interest of main markets.

The challenge was to produce one marketing tool that would accommodate all mentioned material in all 5 languages thus reducing costs of its duplication and distribution.

 

     

Solution

Traditional solution of similar tasks would be introduction of a welcome screen in the beginning of presentation where user chooses the language. It works well under assumption that the language would not be changed in the middle of presentation and even if it happens the user would probably expect the video clip to start its playback from the beginning …

While true in most of the cases it creates a potential problem if hotel’s sales force uses this presentation to address multilingual audience.

To achieve uninterrupted video playback when language of presentation is changed – we synchronized all 5 sound tracks to video sequence in and wrote a piece of code that starts playing requested sound track from current play head position.

Further original video was split to form logical sections of presentation; accompanying text has been added along with animated demonstration of conference space layouts.

Final product was prepared for distribution on CD and packaging material was designed.

Result

The presentation has proven to be a success. It has also won “Meetings Industry Marketing Award in 2004”

Costs associated with duplication of marketing material and its distribution were significantly reduced.

Testimonial

“.. This is just a short note to express our sincere congratulations for the acknowledgement of this award, which was due to your professional skills.
As a result the Coral Beach Hotel will receive wide recognition in one of the major markets of our operations…. “
Michael Sanidiotis. Group Sales & Marketing Director

 
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