Solution
The major challenge was to tune up business logic of the web site to reflect
adequately business’s needs. Big property developers usually create projects
that may have hundreds of individual properties and provide additional communal
facilities such as swimming pools, clubs, receptions etc. These projects
(called developments) are promoted from the moment they are conceived, win
various awards, work as prototypes for other projects, become marketing tools
of their own and cannot be discarded even when totally sold out.
To give property developments attention they deserve we created additional
search facility that fetches list of developments where properties satisfy
search criteria. “Find similar” function widely used for properties has been
adjusted for use with property developments.
Integration of technologies
We enjoyed very much programming maps and “Search by map” section. Combination
of Macromedia Flash and Web Services allowed us to create interactive, always
up-to-date maps that works not only as additional navigation for the web site
but also retrieves from database brief info of a development your mouse is
currently hovering.
Being in control
Implementation of custom content management system allowed staff of Leptos
Estates to be in full control of their database content – add, delete and
modify developments, properties, press cuts, community news, career openings
etc.
Result
Leptos Estates always had web sites that were technologically and aesthetically
up-to-date for the period of time, representing their corporate strength and
market leadership. The new web site simply keeps this tradition going.
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